FACT! The FDA commissioned an in-depth analysis of caffeine consumption among the U.S. population, which was completed in 2009, and updated in 2010. This report concludes that, despite the growth of energy drinks in the marketplace, the average amount of caffeine consumed by all age groups of the U.S. population has remained stable or decreased. The report also found that coffee and tea remain the primary source of caffeine in the American diet. Furthermore, that same report indicated that teens and young adults ages 14 to 21 years consume, on average, approximately one-third (or about 100 milligrams per day) the amount of caffeine as people over 21 (about 300 milligrams per day) and that most of their caffeine consumption is from beverages other than energy drinks.

FACT! The FDA commissioned an in-depth analysis of caffeine consumption among the U.S. population in 2009, which was then updated in 2010. This report concludes that, despite the growth of energy drinks in the marketplace, the average amount of caffeine consumed by the adult U.S. population remains consistent with past FDA estimates – at approximately 300 milligrams of caffeine daily. The report also found that coffee and tea remain the primary source of caffeine in the American diet. Furthermore, that same report indicated that teens and young adults ages 14 to 21 years consume, on average, approximately one-third the amount of caffeine as people over 21 – about 100 milligrams per day – and that most of their caffeine consumption is from beverages other than energy drinks.

FACT! Energy drinks, their ingredients and labeling are regulated by the U.S. Food and Drug Administration (FDA)—all of the information you need to know is contained in the Nutrition Facts Panel. Additionally, ABA member companies declare the total amount of caffeine per container on their labels. And, as with most consumer products, energy drink advertising is subject to oversight from the U.S. Federal Trade Commission (FTC).